The good and bad news from Apple’s keynote

On September 10 was held the Apple conference presenting the 2019 version of the iPhone. We have noted for you the good and not so good news from this keynote.

The good news

Apple has made it a specialty in recent years to increase the prices of its smartphones a little more with each renewal. So it’s hard not to see good news in the price list displayed by the iPhone 11 Pro and 11 Pro Max, similar to that of the iPhone Xs and Xs Max. Admittedly, it will still cost no less than $1,159 for the iPhone 11 Pro and an additional $100 for the Max model. If Apple had been generous, the entry price could have been for 128GB capacity, but let’s not be too greedy.

The arrival of the 18 W charger on the iPhone 11 range is welcome but does not allow Apple to compete again with their direct competitors on the market. On the other hand, the Cupertino firm is announcing significant increases in the autonomy of its Pro models. Apple has also improved the waterproofing of the iPhone 11 Pro and 11 Pro Max. The latter are now able to survive a 30-minute bath in a depth of 4 meters.

The brand even communicates openly about resistance to other liquids such as coffee, tea, and soft drinks.

The bad news

Everyone seems to agree on the failure of the new design of its square with the photo modules on the back. It remains a matter of taste.

All of this links to another disappointment: the non-return of Touch ID with a fingerprint reader under the screen. In the absence of such a device, the iPhone 11 is blocked by Face ID and its myriad of sensors housed in the notch.

While Apple has taken the USB-C shift almost entirely on its MacBooks, we expected the same for the iPhone. Apple smartphones remain attached to their Lightning connectors and refuse to standardize. Still, in the vein of refusing to see further, Apple has also totally missed out on 5G.

Finally, the feeling that Apple is no longer a leading company is stronger than ever.

The iPhone 11 Pro is a perfect example of the manufacturer’s strategy of continually trying to catch up with the leading pack led by Samsung, Huawei, and Oppo. The new features presented for this new generation of iPhone are not sensational and did not WOW the market.

An ultra-wide-angle photo module? LG had done it on its G5 in 2016. The 18W charge? Huawei and Oppo now offer more than 40W. Night mode? Talk to Google about it!

Post Author: Neville